The Influence and Relationship of the Media in Poliyics Research Paper

The Influence and Relationship of the Media in Poliyics - Research Paper Example In this regard, media has various roles to play as far as politics of the day is concerned. First, the media inform the public about campaigns, elections and politics. However, while there is increasing demand for information, there is cynicism in the world against both the media and politicians for spearheading negative coverage of campaigns and media bias. What failed to be addressed are the influence of the government to the media, as well as, the influence media does on the government. The media influence the way of politics through taking part in nomination processes. It turns the nomination process into a horse race. Through this process, some part of the public get influenced by the politician who seems popular and through the media, the candidates get to sale the policies thereby increasing their chances of going through. Secondly, the media influence issues voters care about in elections and criteria the voters use in evaluating candidates. This it does through issue framing . It makes the voter view it the way it does. There exists a cyclical relationship between the public, media, and the government. Media can shape public opinion, as well as, influence voter through communicating. This is through influencing the voters on the issues that are important and those that are less and thus convince them about the issues to think about. The media play an important role in altering the perceptions of the voters, attitude, and behavior. The media in this case reinforces and shapes voters view point. Thirdly, media places a spotlight on issues they know the public might be concerned with. Existing evidence indicate that what seems to appear in print has substantial impacts on how citizens think. For example, where the media cites as important problems to be addressed is taken up by the public to be the gospel truth. However, the government in a way dictates the media's content where the media regularly uses the public officials as sources of news. A biased med ia shapes views of the people at election time and the media dictates what should be viewed by the voters. In this case, media influences the voters’ attitude and is very effective while acting as sport light. Since it is the only way to channel campaign information, media influence issues voters consider when evaluating a political candidate and criteria upon which the voters charge the politicians Fourthly, the media can set the political agenda through focusing on certain issues and influence the issues the government and the public ought to be concerned with. In this regard, it influences they way the public makes the decision about voting. For example, through the regular angering of news collected from various parts of the country, the public and the government get to understand certain things of concern. The media focus on the president when things go wrong such as health care and other social amenities. The way the president responds to such issues matters a great dea l and it influence the way people vote in the wrong run. This is in the context of belief that media is prone to strong political bias, and that seem true to some extent, and has a significant effect on shaping the views of the voter. The area the newspapers take a firm a stand on, is that to do with editorials. This area largely dictates how people view publications. It is argued that media outlets take up distinctive stand that remain consistent for a period of time. Whether that is true or not, it is