My Job As A Graduate Assistant - 1599 Words

Since moving to Cincinnati, my job as a graduate assistant has exposed me to many things about this city that never crossed my mind prior to living here. My work has made the transition easier in many regards, and I feel a connection to this city now that makes me more excited for my future career in social work. One agency that we work closely with is UpSpring (www.upspring.org), which primarily serves the educational needs of children experiencing homelessness in several different manners. Before working with this organization, the topic of homeless children was relatively foreign to me, and I was quite surprised to learn that the average person experiencing homelessness in the United States is 9-years old (UpSpring, 2015). Like many†¦show more content†¦The second article that addresses children experiencing homelessness focuses more directly on school outcomes. Canfield et al. (2016) found that transience exacerbates school absences, which negatively impacts many other a cademic outcomes. These students are nine times more likely to be truant, which can place their parents at a risk for legal action, and only 25% of this population graduate from high school (Canfield et al., 2016). Negative outcomes are likely impacted by unplanned mobility between schools, as families experiencing homelessness sometimes move between residences quickly and without much warning. Academic achievement suffers within this population, as studies have shown these students to behind their housed peers particularly in reading, spelling, and math (Canfield et al., 2016). Both studies have found little consistency in the literature pertaining to homeless children. Though most agree that homelessness is related to poor outcomes, it is difficult to discern from the research whether homelessness has a bigger effect than chronic poverty on school achievement and attendance (Buckner, 2008; Canfield et al., 2016). This could be because of similarities in living conditions, stress, and experiences, but researchers agree that there needs to be some degree of intervention to mitigate these outcomes (Buckner, 2008; Canfield et al., 2016). The McKinney-Vento Act (MVA) seeks to level the playing field betweenShow MoreRelatedEvaluation Of The Program Costs1201 Words   |  5 PagesOverview of Program Costs According to BYU’s website regarding the MSW program, it states that â€Å"our program takes 20 months of full-time study to complete. You will pay tuition five times.† With a tuition of $3,250 a semester for graduate students at BYU, I will need to pay a total of $16,250 of tuition. While the price for books and school supplies is not explicitly stated, I am estimating that it will be an additional $300 per semester, or $1,500 for the five semesters. This would increase theRead More The Gender Wage Gap Essay1385 Words   |  6 Pagesfrom high school and higher education are most often higher than for men. The number of women graduates from most professional occupations, including higher paying medicine, law and business, will exceed the number of men graduates in the near future. In numerous occupational areas with a majority of women graduates, salaries already surpass salaries in occupational areas with a majority of men graduates. Gender wage gaps in 2004 are not primarily caused by discrimination against women. GenderRead MorePhysician Assistant ( Pa )1051 Words   |  5 Pages A Physician Assistant (PA) is typically and mainly the person whom patients see primarily. PA s assess patients, request tests, prescribe therapy assessments for the patient to undergo, and many more medical activities. PA s do most of the patient care all under the supervision of a Physician, hence the term Physician Assistant. To become a highly involved, medical assistant typically a Masters level of education is required. As described previously, the occupation is a physically and mentallyRead MoreWho Is The Physician Assistant?811 Words   |  4 Pagesexcruciating pain. I was rushed to ER, there was my first encounter with caring and helpful strangers who made the pain disappear and the experience became my rite of passage into the trying, sometimes painful, and always gratifying world of medicine. The root of my desire in entering the medical field is to help people and to provide comfort to them while provid ing excellent treatment just as I received as a girl that alarming day. After graduating with my Bachelors in Science, I started to work asRead MoreMedical Assistant Essay908 Words   |  4 PagesTasha Sifuentes Notes for my final essay Licensure and Certification requirements for Medical Assistant State, Federal and professional licensure and certification requirements â€Å"A medical assistant is expected to be an expert in both medical and administrative tasks. Being an assistant, he/she is expected to help the doctors in their daily activities regarding treating patients. A medical assistant (MA) is responsible for the smooth functioning of the employing facility. He can work in a doctorsRead MoreExperience Related Information : My Job Title At The University Of Toledo1629 Words   |  7 PagesExperience-related information: My job title at the University of Toledo was a Sales/Marketing Assistant. My position supported the Assistant Athletic Director for Marketing and Sales and Marketing Graduate Assistants in creating, developing and implementing marketing and promotional plans for the purpose of maximizing fan awareness, attendance and game atmosphere while increasing revenue for the University of Toledo varsity athletic programs. (I would cite here) Below are my day-to-day tasks: †¢ GenerateRead MoreMatt Bollero Is The Director Of Staffing For The Milwaukee Bucks864 Words   |  4 Pagesof the top ten players in the league with the twenty-three-year-old Giannis Antetokounmpo, and they are believed to be one of the up and coming teams in the near future. Contact information for both the Bucks and Matt can be found on nba.com. From my conversation with Matt, I found out that as a director of scouting the person will be in charge of scouts both overseas as international scouts and scouts within the USA, who work primarily with college, the NBA, and the G-League. There is also an amateurRead MoreThe Effects Of Occupational Safety And Dictate Human Performance Within A Work Environment1246 Words   |  5 PagesI was transfixed in how two pilots and one flight engineer were absorbed in the numerous tasks affiliated with flying, as I stood watch as a passenger in the cockpit of C-130. My initial thought was, how stressful of an environment to perform so many tasks, at such a quick pace. Intrigued by this question, I narrowed down my interests in psychology to the investigation of how stress, motivation, and task variation can effect attention and performance under threatening environments. Furthermore, howRead MorePhysician Assistant – A Career Research Project. Lindsey1722 Words   |  7 PagesPhysici an Assistant – A Career Research Project Lindsey Powell Rowan Cabarrus Community College Abstract This paper explores the career field of a Physician Assistant. The research accumulated in this paper covers general information about becoming a Physician Assistant, information about a specific employer who would hire someone desiring to become a Physician Assistant, and a description of the typical career path one follows as he/she advances when becoming a Physician Assistant. That includesRead MorePta Assistant1210 Words   |  5 Pagestherapy was the day my life changed and only for the better, I hope. This is a career which I want to pursue and become part of. To start my career I would like to become a physical therapist assistant to learn the fundamentals and then later, move to become a physical therapist, and maybe have someone assist me. But to become a physical therapist assistant or PTA one must complete a program and have excellent grades to achieve this goal. The physical therapy assistant is a graduate of a two year associate

Ralph Waldo Emerson Nonconformity, Integrity, and...

Ralph Waldo Emerson: Nonconformity, Integrity, and Self-Reliance Emersons transcendentalism is essentially a romantic individualism, a philosophy of life for a new people who had overthrown their colonial governors and set about conquering a new continent, in hopes of establishing new and unique views. Though Emerson is not a traditional philosopher, the tendency of his thought is toward inward reflection in which soul and intuition, or inspiration, are fundamental. The new American needed less criticism and a rejuvenated sense of personal inspiration. Taking a practical and democratic, yet philosophic interest in all of nature and in individuals of every walk of life. Emerson stresses the potential for genius and creativity in all†¦show more content†¦This deity does not speak to groups but, in radical protestant style, to each person alone to the degree he or she attends to the message. The value Emerson attributes to the messages depends upon the Over-soul being self-sufficing and perfect in every hour. In spite of his individualism, Emersons thought is similar to the romantic nationalism of 19th century Europe, but where this nationalism focused upon collective entities such as a people, their language and culture, Emersons focus is upon the individual. In Self-Reliance he says, it is easy, in the world to live after the worlds opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude. Where nationalism stresses the development of an authentic national culture free from foreign influences and takes a collective perspective more or less for granted, Emerson applies a similar approach to each individual. Emerson complains that all men hear the inner voice, but most are too scared due to peer pressure to act upon the intuitions. Society everywhere is a conspiracy against the manhood of every one of its members. Emerson feels man must work on his own and be diligent and truthful in that work to produce a better society. Man must be willing to take risks instead of conforming to the rules ofShow MoreRelatedSelf-Reliance by Ralph Waldo Emerson: Non Conformity in Thought and Action1519 Words   |  7 Pagesspirituality. These transcendentalists tried to urge their ideas of the significance of the self in spiritual life. American transcendentalism reached its peak in New England in the 1840s under the leadership of Ralph Waldo Emerson. As a former Unitarian minister, Emerson was at the forefront of this movement. He stated the importance of the American individualism in terms of moral and intellectual developments in Self Reliance. His essay supported the essence of the American transcendentalism and urged hisRead MoreTranscendentalism And The American Renaissance1693 Words   |  7 Pagesapart of the American Renaissance reform called, Transcendentalism. The Transcendentalism period which outlined majority of the Renaissance, was led by writer, Ralph Waldo Emerson. Transcendentalism is largely defin ed by the ideals of, religion, self reliance, civil disobedience, individualism, idealism, nonconformity, and nature. Emerson outlined the reform and countless parts of these Transcendentalism ideals, for writers soon to follow this movement. The Norton Anthology of American LiteratureRead MoreAshley Jonas. Bruck. English Iii. 9 February 2017. The1959 Words   |  8 Pagesthing about nonconformity is one gets to be himself. Nonconformity is a principle trait associated in Transcendentalism, an idealistic philosophy that reached its peak in the mid-19th century. Transcendentalists follow five major beliefs that have to do with the way people live their daily lives: nonconformity, self reliance, free thought, confidence, and the importance of nature. Two notable authors and transcendentalists of this time were Henry David Thoreau and Ralph Waldo Emerson. They wroteRead MoreRalph Waldo Emerson s Dead Poets Society1376 Words   |  6 PagesRalph Waldo Emerson, a leader of the Transc endentalist movement in the nineteenth century, once expresses his opinion on nonconformity when he wrote, â€Å"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.† His words express what many people have aspired to be. These words from Ralph Waldo Emerson highlight the idea of nonconformity which is one of the main pillars of the . Humans, having naturally social instincts, find it challenging toRead MoreAmerican Romanticism : The Highest Expression Of Imagination1721 Words   |  7 PagesAmerican Romanticism is a journey away from the corruption of civilization and the limits of rational thoughts, and toward the integrity of nature and the freedom of imagination. In other words, it is a journey away from industrialism or rationalism, which is working hard and earning money. This movement, originally started in Europe and later reached in America. It can be best defined as a thought that values feeling and intui tion over reason. Some of the characteristics include the importance ofRead MoreUnique Perspective to Teaching: Dead Poets Society Essay992 Words   |  4 Pagesteaching through an English textbook. The lessons that Mr. Keating presents the students reflect the transcendentalist beliefs of Ralph Waldo Emerson found in â€Å"Self-reliance† and influence the students to become more independent thinkers. Mr. Keating teaches his English class in an unconventional fashion which is reflective of the principles in Emerson’s â€Å"Self-reliance†. During the first class, he tells his class to rip out the page that introduces in the English textbook. On this page, the authorRead MoreRelevance Of Transcendentalism1299 Words   |  6 Pagesof the three thematic categories we’ve discussed (Importance of Self-Reliance, Value of Simplicity, or Illusion of Progress) or you may create your own thematic category but I recommend you narrow your focus. American Transcendentalism was an important philosophical and literary movement which placed an emphasis on staying true to one’s beliefs and expressing oneself no matter the situation or consequence. Ralph Waldo Emerson and Henry David Thoreau fully embraced these beliefs as their influenceRead More The Importance of Non-conformity and Independent Beliefs in Ralph Waldo Emerson’s Self-Reliance2779 Words   |  12 PagesIn Ralph Waldo Emerson’s â€Å"Self-Reliance,† Emerson calls for each person in society to be wholly true to themselves. He claims that it is most rewarding to the individual and the society for people to believe in one’s own thoughts and not in the thoughts of others. Emerson believes that conformity will ultimately lead to an individual’s demise because by living for others, people are not being true to themselves. Therefore in order to have a well-formed society, citizens should focus inward andRead MoreEmerson and Tho reau831 Words   |  4 Pagescompanions, perhaps it is because he hears a different drummer.#8221; Ralph Waldo Emerson and Henry David Thoreau changed our lives. How? Well, the answer is not so simple as the statement. To understand fully how they affected our lives, we have to understand the philosophy of Emerson and Thoreau, and the relationship between the two. So let#8217;s begin with the relationship between Emerson and Thoreau. Emerson was born in 1803, into a family of ministers. He went to Harvard whereRead MoreRalph Waldo Emerson s Dead Poets Society1214 Words   |  5 Pagesaccomplishment.† Ralph Waldo Emerson’s words describe what many people aspire to be. This idea of nonconformity is one of the main pillars of Transcendentalism. Transcendentalism is one of the main themes in the movie Dead Poets Society directed by Peter Weir. Many characters in the movie display Transcendental ideas. However, it is very difficult with the pressures of society. While Neil’s character in Dead Poets Society initially displays aspects of Ralph Waldo Emerson’s Transcendentalist ideas from Self-Reliance

The Aeneid-the Role of Fate Free Essays

Fate is the essential idea of The Aeneid, but more importantly, the underlying force throughout the text. Fate cannot be changed; it is the set of events with the inevitable result. Virgil uses the idea of fate to narrate and advance through his epic poem, but perhaps also to illustrate that the gods had originally intended for Rome to become a great and powerful empire. We will write a custom essay sample on The Aeneid-the Role of Fate or any similar topic only for you Order Now The king of gods, Jupiter, has chosen Aeneas and his preordained path to destiny, by leading the Trojans and creating the foundations for the Roman Empire.However, a variety of gods interfere with Aeneas’s direction of fate in order to satisfy their own desires, only to discover that Aeneas’s fate can be manipulated, but never overturned. Aeneas is born from the gods as a leader of the Trojans, therefore respects the gods and their desires. The gods and goddesses frequently appear to Aeneas, reinstating his fate and the obstacles he must overcome to succeed. Although Aeneas knows what he is destined to achieve, he must make choices and emotional decisions that are incompatible with his fate.Unfortunately, these choices have a negative impact on those closest to Aeneas. For example, if it wasn’t for fate, Aeneas and Dido would have lived out their lives together in Carthage, therefore never founding the city of Rome. However because of fate, Aeneas and his fleet leave Carthage in the middle of the night causing Dido so much despair that she takes her own life. Juno, the queen of the gods, holds a great resentment toward the city of Troy. Particularly due to the fact that Juno knows that her favorite city, Carthage, will one day be destroyed by the descendants of Aeneas. In addition to the destruction of Carthage; Paris, a Trojan, had also elected Venus over Juno as the most beautiful goddess. Juno possesses a great deal of anger toward the Trojans because of this and will stop at nothing from preventing Aeneas from his awaited fate. Once Aeneas and his fleet begin to retreat from their city of Troy, is when Juno begins to unleash her vindictive attempt to stop Aeneas and the Trojans from fulfilling their appointed destiny. Juno calls Aeolus, the god of winds, to bring down a ferocious storm upon Aeneas as he sails out of Troy.Venus immediately gets wind of what Juno is doing and begs her husband, Jupiter, to stop Juno at once. Venus is fearful for her son and questions Jupiter as to why she harbors such hatred for Aeneas. Jupiter explains to Venus that his fate will not be affected from the storm and reiterates the further fates that await Aeneas. My Cytherea, that’s enough of fear; your children’s fate is firm; you’ll surely see the walls I promised you, Lavinium’s city; and you shall carry your carry your great-hearted son, Aeneas, high as heaven’s stars.My will is still the same; I have not changed. Your son (I now speak anxiousness is gnawing at you; I unroll the secret scroll of Fates, awake its distant pages) shall wage tremendous war in Italy and crush ferocious nations and establish a way of life and walls for his own people – until the time of his third summer as the king of Latium, until he has passed three winters since he overcame the Latins (Virgil 10). In order for Aeneas to achieve his destiny he must lose those closest to him. During the burning of Troy, Aeneas searches anxiously for his wife, Creusa.She appears to him later in spirit and notifies him that the gods have high expectations waiting for him elsewhere and he must leave without her. Furthermore, if Aeneas fo und Creusa, they may have both died in Troy or may not have had such a warm welcoming when arriving in Carthage, thus altering his fate and never fulfilling his destiny. Venus is worried about what Juno has planned to sabotage Aeneas’s quest. Fearful that Juno may turn the Phoenicians against Aeneas while residing in Carthage, she sends down her son, Cupid, the god of love, to strike love in the heart of Dido.Venus is unaware of her actions, and Juno sees this as an opportunity to keep Aeneas away from his awaited destiny by marrying Dido and settling in Carthage. Nevertheless, neither Venus nor Juno realizes that Aeneas is compelled to his fate and will eventually leave Dido. Jupiter is observant of Aeneas and Dido’s love affair and decides to send down Mercury to remind Aeneas that his fate does not reside in Carthage and he must leave immediately. Are you now laying the foundation of high Carthage, as servant to a woman, building her a splendid city here?Are you forgetful of what is your own kingdom, your own fate? The very gods, whose power sways both earth and heaven, sends me down to you from bright Olympus. He himself has asked me to carry these commands through the swift air: what are you pondering or hoping for while squandering your ease in Libyan land? For if the brightness of such deeds is not enough to kindle you – if you cannot attempt the task for your own fame – remember Ascanius growing up, the hopes you hold for Iulus, your own heir, to whom are owed the realm of Italy and the land of Rome (Virgil 88). Aeneas is fully aware that his time in Carthage has now come to an end and he must leave Dido, despite of how they feel for each other. Unfortunately for Dido, when she realizes that Aeneas and his fleet are about to sail away, she becomes enraged and can’t bear to live out her life without him. Watching Aeneas and his fleet sail away, Dido feels completely hopeless and is in utter despair. Feeling unable to recover from her second loss in love, she decides her only option is to end her suffering by throwing herself upon Aeneas’s sword.This undoubtedly proves that Aeneas symbolizes Rome, and Dido symbolizes Carthage; confirming the fate of Carthage’s destruction due to Rome. Perhaps the most significant example of the importance of fate in The Aeneid happens in Book VI; the golden branch. Aeneas and his fleet arrive on the coast on Cumae in search of the Sibyl at the Temple of Apollo. Following his father’s instructions, Aeneas asks the Sibyl to gain him entrance to Dis so he may visit his father’s spirit. However, in order to enter Dis with any possibility of returning, Aeneas must first locate a sign to gain him access across the Acheron River.The Sibyl then explains to Aeneas that the sign is a golden branch in a nearby forest, if the branch breaks off the tree easily then fate awards Aeneas a pass into the underworld. If the branch does not break off then Aeneas is not destined to go. A bough is hidden in a shady tree; its leaves and pliant stem are golden, set aside as sacred to Proserpina. The grove serves as its screen, and shades enclose the bough in darkened valleys. Only he may pass beneath earth’s secret space who first plucks the golden-leaved fruit of that tree. Lovely Proserpina ordained that this be offered her as gift.And when the first bough is torn off, a second grows again – with leaves of gold, again of that same metal. So let your eyes search overhead; and when the bough is found, then pluck it down by hand as due: for if the Fates have summoned you, the bough will break off freely, easily; but otherwise, no power can overcome it, hard iron cannot help to tear it off (Virgil 136). Fate plays a crucial role during this text. Aeneas is lead off into the vast forest by a pair of doves to the preferred tree. Without the doves, it would seem impossible that Aeneas could ever find the golden branch, signifying that fate brought him to the tree undoubtedly.Once at the tree, the golden branch easily breaks off proving that his fate allows him entrance into the underworld. Once arriving into the underworld, Aeneas is brought to his father with the Sibyl to Blessed Groves. This is where Aeneas’s father explains the reason behind his quest to Rome. Aeneas now will understand the profound significance behind his journey to Rome. Aeneas discovers that Romulus, a Trojan descendant, will found Rome and a Caesar will eventually ascend from Ascanius. Also, Aeneas learns that Rome will eventually reach a Golden Age and rule over the world. Aeneas now is fully aware of the destiny that lies before him.Juno understands now that she cannot stop Aeneas from fulfilling his destiny. She is completely aware now that she cannot change his fate and it’s inevitable that Aeneas will one day marry Lavinia. However, Juno is still irate with Aeneas and the Trojans and will stop at nothing from causing Aeneas, and anyone else in her way, a vast amount of pain and suffering. In order to at least delay the foundation of Rome, Juno sends down Allecto to strike anger into the heart of Queen Amata. Allecto then advances to Turnus, provoking the idea of losing his wife, Lavinia, and surrendering to a Trojan King.Thus of course, enrages Turnus inducing a war against the Trojans. If my power is not enough, I shall not hesitate to plead for more, from anywhere; if I cannot bend High Ones, then I shall move hell. I cannot keep him from the Latin kingdoms: so be it, let Lavinia be his wife, as fates have fixed. But I can still hold off that moment and delay these great events, can still strike down the nations of both kings (Virgil 171). In spite of Aeneas’s fate, Venus is still worried about the upcoming war. She insists that Vulcan, the god of fire, supplies Aeneas with new indestructible weapons and armor to add to his advantage.Immediately, Vulcan and his workers begin producing elaborate armor and weapons to aid Aeneas in his upcoming battle. Once finished, Venus appears to Aeneas and presents him with his new beautifully crafted weaponry, armor, and shields. By accepting his new gifts, Aeneas is symbolically embarking on accomplishing his destiny and fate. At last, Juno now fully accepts the fate of Aeneas and the Trojan victory over Turnus and the Latins. Juno is however worried about the safety of Turnus, she now is completely aware that Aeneas outmatches Turnus.She calls upon Juturna, Turnus’s sister, to take heed on Turnus despite knowing that Aeneas will be victorious. Juturna appears to the Latins as a noble officer, swaying the Latins to break off the treaty between the Trojans and convince them to attack while the Trojans are off guard. Once attacking the Trojans off guard triggers an all out war between both sides. By the conclusion of the epic, Juno surrenders to Jupiter, promising him that she will no longer interfere with the fate of Aeneas, however, requests that Latins are able to keep their name and language.This portrays the end to Aeneas’s final obstacle in order to achieve his fate, thus ending the key conflict in The Aeneid. And now I yield; detesting wars, I give them up. And only this – which fates do not forbid – I beg you, for Latium, for your own father’s greatness, for the race of Saturn: when with their happy wedding rites they reach a peace – so be it – when they both unite in laws and treaties, do not let the native-born Latins lose their ancient name, become Trojans, or be called Teucrians; do not make such men change their language or their dress.Let Latium still be, let Alban kings still rule for ages; let the sons of Rome be powerful in their Italian courage. Troy now is fallen; let her name fall too (Virgil 326). Fate is unquestionably the driving force behind The Aeneid. Virgil illustrates efficiently the preordained actions needed for Aeneas to successfully conquer his destiny and achieve his fate. Although Aeneas was compelled to lose a few loved ones and forced to deal with many hardships throughout his destiny, he was still capable of enduring his fate.Despite Juno’s egotistical meddling and interference with Aeneas’s fate, she eventually realizes that fate is inevitable and not even she, a goddess, can prevent someone from accomplishing their destiny. No human or even godly obstructions can alter the fate of another. Throughout the text, Aeneas is shown as great and powerful leader, proving why Jupiter had originally chosen him to found the city of Rome. Works Cited Virgil, The Aeneid of Virgil. Trans. Allen Mandelbaum, 1981. Print. How to cite The Aeneid-the Role of Fate, Papers

Manage Quality Customer Service

Question: Discuss about theManage Quality Customer Service. Answer: Introduction: Sensitivity is a usual term among the people of 20-50 years age group. They often feel abrupt sensation while having tea, coffee, cold drink, ice cream. According to some study, 15% of total population are affected by dentin hypersensitivity (Ramlogan et al., 2016). Sensitivity is mainly caused due to diminishing gum; reduce of cementum layer from teeth. There is no specific treatment available to heal sensitivity. After sensitivity is felt, people need to consult their doctor first. Since doctors can only diagnose the real cause of their sensitivity and they can provide some good advice for oral care (Markowitz Pashley, 2015). Toothpaste plays a crucial role in healing dental sensitivity. There are many brands of toothpaste available today to help the victims of hypersensitivity. The following article concentrates on one of the most preferred sensitivity healing toothpastes Sensodyne Whitening. Since Sensodyne is a famous name in the dental world, the article is exploring the quality of the product, how it works, what impact it has upon the consumers. Product Description: Sensodyne is the mostly recommended name by the dentists to the victims of hypersensitivity. Sensodyne has promised to wash out the pain of people with sensitive teeth. Every toothpastes of Sensodyne assure four things- 1) relief from sensitivity 2) sensitivity protection for long time 3) refreshing taste 4) protection from cavity. Sensodyne Whitening is one of the most accepted products of Sensodyne brand. It is said and proved that use of Sensodyne Whitening twice daily can help someone with sensitivity. Even if someone feels sudden pain in teeth, he can apply small amount of paste on the teeth for fast relief ("Sensodyne - Best Toothpaste for Sensitive Teeth", 2017). Price: Sensodyne Whitening is available in a feasible price, so that consumers can afford it easily to fight against the sensitivity. The price depends upon the quantity of the product. 110g Sensodyne Repair and Protect is available in $7.00. Organization: Sensodyne Whitening is the product of GlaxoSmithKilne (GSK). GSK is a UK based pharmaceutical company. It started its journey in 2000. It has launched the first toothpaste of Sensodyne brand in 2011. Gradually it started offering other effective toothpastes under the brand name of Sensodyne. In 2016, Sensodyne Whitening has been introduced by GSK ("Home | GSK", 2017). Target Market: Sensodyne Whitening is a popular name among all kinds of people. It has a huge target market as well. According to some report, 15% of total population is suffering from dentin hypersensitivity. They are experiencing sensitivity issues while having cold drink, tea, coffee or ice cream. As per the report, the people between 20-50 years are the main victims of hypersensitivity and as they consume tea, cold drink in regular basis, they have some issues of yellowish teeth as well (Goh, Corbet Leung, 2016). Sensodyne Whitening is offering them a product that fights against sensitivity and whitens the teeth at the same time. Since they lead a busy life, people of this age group do not get enough time to consult with doctor for minor health issues, especially for minor dental problems. They can use Sensodyne Whitening for betterment. Product Description: Sensodyne Whitening consists of Potassium Nitrate that helps to relief pain. It has pentasodium triphosphate, hydrated silica, sorbitol, aroma, titanium dioxide, sodium methyl cool, aroma, aqua, betain, xanthan gum. It provides fresh taste, white teeth, and refreshing breath ("Sensodyne - Best Toothpaste for Sensitive Teeth", 2017). Product Function: Sensodyne Whitening repairs the gum affected by sensitivity and creates a barrier to protect teeth from sensitivity. It is a trusted name among the people suffering from hypersensitivity. It cleans out the stains from teeth and gives white and bright smile. USP: The term USP (Unique Selling Proposition) refers to a specific quality of a product that helps it to create unique brand image in market and differs it from other competitors (Henthorne, George Miller, 2016). Sensodyne is renowned for healing sensitivity issue. However, Sensodyne Whitening stands out from other Sensodyne products for its whitening capacity. One can get rid of his yellowish teeth by using Sensodyne Whitening on a regular basis. This is the USP of Sensodyne Whitening. Competitor: There are some other products also in the market that helps people to fight against sensitivity and remove stains of tea and coffee from teeth. However, Colgate Sensitive Pro relief is one of the biggest competitors of Sensodyne Whitening. It is also a well-known name among the consumers. Mr. Smith is a consumer of Sensodyne Whitening. He has started using Sensodyne Whitening from January. He is a victim of sensitivity. The sensitivity pain occurs while having tea, coffee or ice cream. Contact: Mr. Smith has contacted Sensodyne via phone. He gets the number from the packet of the toothpaste. Sensodyne provides a customer service number in their every pack, so that if any consumer faces problems after using their product they can contact them immediately. Complain: Being a victim of sensitivity, Mr. Smith experiences shooting pain every now and then. He has applied Sensodyne Whitening several times in small quantity on his gum for quick heal as mentioned in the Sensodyne pack. Yet it is not making any differences. It makes him disappointed. It leads him to call Sensodyne Customer Service to complain against the product quality. He has expressed his dissatisfaction over the phone and he is expecting a justification from Sensodyne. Customer Service: When the customer Care Service operator of Sensodyne Whitening receives the call from Mr. Smith he has listened to his complain carefully and writes it down. Then he has forwarded the call to his higher authority for some permanent solution. The manager of Sensodyne listens to complain of Mr. Smith sincerely and assures him to provide a solution. Although he has accepted that, it is mentioned in the pack that someone can rub small amount of paste to get fast relief, he clears the fact with sincerity that if someone is not getting any positive result after applying the paste on gums he must consult a dentist. Dentist can provide him better advice as may be he has some internal grievous issues in gums that cannot be healed by only using the paste. Sensodyne does not promise to solve the internal injuries. At last, Mr. Smith understands the real problem and stops blaming Sensodyne for his pain. Conclusion: As per the previous discussion, it can be concluded that Sensodyne Whitening helps its consumers to wash out sensitivity pain and yellow stains from teeth as well. It is a famous name among the people who use sensitivity relief toothpastes. It faces some competition in the market but it aims at providing clean and valuable service to its customer. This is how it becomes one of the most loyal toothpaste brands in the world ranking. Reference: Goh, V., Corbet, E. F., Leung, W. K. (2016). Impact of dentine hypersensitivity on oral health?related quality of life in individuals receiving supportive periodontal care.Journal of clinical periodontology,43(7), 595-602. Henthorne, T. L., George, B. P., Miller, M. M. (2016). Unique selling propositions and destination branding: A longitudinal perspective on the Caribbean tourism in transition.Turizam: znanstveno-stru?ni ?asopis,64(3), 261-275. Home | GSK. (2017). Gsk.com. Markowitz, K., Pashley, D. (2015, January). Dentine Hypersensitivity: Advances in Diagnosis, Management, and Treatment. InSpringer International Publishing. Ramlogan, S., Raman, V., Rees, J. S., Legall, G. (2016). A cross?sectional study of dentine sensitivity in periodontitis patients in Trinidad and Tobago.International journal of dental hygiene.` Sensodyne - Best Toothpaste for Sensitive Teeth. (2017). Sensodyne.in.